A _____ is best when a customer wishes to rule out unsuitable options as soon as possible.
A) brand awareness state
B) self-affirmation strategy
C) subjunctive model
D) conjunctive model
E) compensatory strategy

Question

Quizplus · Accepted Answer

The conjunctive model is best when the customer wants to quickly rule out unsuitable options. This model involves setting minimum acceptable levels for each attribute and eliminating any option that fails to meet all the criteria, even if it excels in other areas. This allows the customer to efficiently narrow down their choices and focus on the options that meet their minimum requirements.

A _____ Is Best When a Customer Wishes to Rule