The _____ is a compensatory model in which brands are compared by attribute, two brands at a time.
A) dual attribute model
B) additive difference model
C) value-based model
D) consumer-specific model
E) elimination-by-aspects model

Question

Quizplus · Accepted Answer

The additive difference model is a compensatory decision-making model where brands are compared based on their attributes, two at a time, allowing for compensation among attributes.

The _____ Is a Compensatory Model in Which Brands Are