In the context of decisions based on gains and losses, which of the following statements is true of prevention-focused consumers?
A) They make a decision that will result in a change.
B) They emphasize their own skills to use a product.
C) They tend to preserve the status quo.
D) They tend to be less risk-averse.
E) They are willing to try new things.

Question

Quizplus · Accepted Answer

Prevention-focused consumers tend to focus on avoiding negative outcomes, such as losses, and therefore tend to preserve the status quo rather than making changes. They are more risk-averse and less willing to try new things as they are more concerned about potential negative consequences. Option A, B, D, and E are not characteristics typically associated with prevention-focused consumers.

In the Context of Decisions Based on Gains and Losses