The elimination-by-aspects model is similar to the lexicographic model except that it:
A) includes only positive attribute information.
B) incorporates the notion of an acceptable cutoff.
C) includes only negative attribute information.
D) compares the attributes of two or more brands.
E) eliminates brand associations.

Question

Quizplus · Accepted Answer

The elimination-by-aspects model is similar to the lexicographic model in that it involves comparing brands by their attributes. However, it also incorporates the concept of an acceptable cutoff, meaning that consumers will eliminate brands that do not meet a minimum threshold for certain attributes. This allows for more complex decision making than simply selecting the brand with the highest score on a single attribute.

The Elimination-By-Aspects Model Is Similar to the Lexicographic Model Except