When using a balanced scorecard, a company's market share is typically classiﬁed as an element of the ﬁrm's:
A)ﬁnancial performance measures.
B)customer performance measures.
C)learning and growth performance measures.
D)internal-operations performance measures.
E)interdisciplinary performance measures.

Question

Quizplus · Accepted Answer

Market share is a customer performance measure as it indicates the firm's ability to attract and retain customers in the market.

When Using a Balanced Scorecard, a Company's Market Share Is