Norwegian Resort Tours (NRT), which operates in a very competitive marketplace, is considering four categories of performance measures: (1) proﬁtability measures, (2) customer-satisfaction measures, (3) eﬃciency and quality measures, and (4) learning and growth measures.The company assigns one manager to each resort to oversee the resort's general operations.If NRT desired to adopt a balanced-scorecard approach, which measures should the ﬁrm use in the evaluation of its managers?
A)1.
B)1, 2.
C)2, 3.
D)1, 2, 4.
E)1, 2, 3, 4.

Question

Quizplus · Accepted Answer

A balanced-scorecard approach involves using a comprehensive set of performance measures across multiple perspectives, including financial, customer, internal processes, and learning and growth, to evaluate managers.

Norwegian Resort Tours (NRT), Which Operates in a Very Competitive