Which of the following does NOT represent criteria useful for selecting test-market cities?
A)Representativeness
B)Degree of isolation
C)Ability to control distribution and promotion
D)Major U.S.market

Question

Quizplus · Accepted Answer

"Major U.S. market" can actually be a useful criteria for selecting test-market cities, as it allows a company to test the effectiveness of its product or marketing strategy in a highly competitive and diverse market. Therefore, the choice that does NOT represent useful criteria is D.

Which of the Following Does NOT Represent Criteria Useful for Selecting