Which of the following does NOT represent an advantage of test marketing?
A)Test product acceptability
B)Test marketing mix variable in a field setting
C)Assists with sales forecasting
D)Competition can run a simultaneous field test

Question

Quizplus · Accepted Answer

Competition running simultaneous field tests would not be an advantage for the company conducting the test marketing, as it could potentially affect the accuracy of the results and make it harder to determine the impact of the marketing mix variables on consumer behavior.

Which of the Following Does NOT Represent an Advantage of Test