Which of the following statements reflect a potential disadvantage of using a simulated test market?
A)A simulated test market is not as accurate as full-scale test marketing.
B)A simulated test market lacks confidentiality.
C)Simulated test marketing is often too expensive.
D)Simulated test marketing lacks confidentiality.

Question

Quizplus · Accepted Answer

The Answer of Which of the following statements reflect a potential disadvantage of using a simulated test market?
A)A simulated test market is not as accurate as full-scale test marketing.
B)A simulated test market lacks confidentiality.
C)Simulated test marketing is often too expensive.
D)Simulated test marketing lacks confidentiality.

Which of the Following Statements Reflect a Potential Disadvantage of Using