Identification of problems is challenging.What portion of an MIS system would make managers aware of promotions that are cannibalizing other products or indicate which geographical regions are responding or not responding to promotions?
A)Marketing research system
B)Marketing intelligence system
C)Internal reports system
D)Marketing decision support system

Question

Quizplus · Accepted Answer

The Answer of Identification of problems is challenging.What portion of an MIS system would make managers aware of promotions that are cannibalizing other products or indicate which geographical regions are responding or not responding to promotions?
A)Marketing research system
B)Marketing intelligence system
C)Internal reports system
D)Marketing decision support system

Identification of Problems Is Challenging