The marketing research process contains multiple steps.The first step of the process is:
A)Establishing the need for marketing research.
B)Defining the problem.
C)Establishing the research objectives.
D)Determining methods of accessing data.

Question

Quizplus · Accepted Answer

Before beginning any research, it is important to determine whether there is actually a need for it. This involves evaluating whether there are any knowledge gaps or uncertainties concerning a particular market or product that require further investigation.

The Marketing Research Process Contains Multiple Steps