Sometimes problems arise for which marketing research is not the best solution.Which of the following is NOT one of the major reasons that marketing may not be the best solution?
A)The information is already available
B)The timing is wrong to conduct marketing research
C)The company has revenue
D)Costs outweigh the value of the marketing research

Question

Quizplus · Accepted Answer

Having revenue is not a reason to not conduct marketing research. The other options are valid reasons for not conducting marketing research. A company may not need to conduct marketing research if the information is already available, if the timing is wrong (e.g. if it's too late to make any changes based on the research), or if the costs of conducting the research outweigh the value it would bring to the company.

Sometimes Problems Arise for Which Marketing Research Is Not the Best