Apparent differences between and among market segments are not usually subjected to tests that assess their statistical significance.
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Q49: Marketing researchers usually construct a _ that
Q50: A finding of statistical significance in no
Q51: A measurable difference is one that the
Q52: When a researcher wants to determine if
Q53: There is a clear-cut need to investigate
Q55: To be potentially useful to the marketing
Q56: One commonly used basis for market segmentation
Q57: Market segmentation holds that different types of
Q58: Meaningfulness,stability,and actionability are statistical issues;they are not
Q59: Even if differences are statistically significant and
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