Even if differences are statistically significant and meaningful,they do not necessarily need to be stable.
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Q54: Apparent differences between and among market segments
Q55: To be potentially useful to the marketing
Q56: One commonly used basis for market segmentation
Q57: Market segmentation holds that different types of
Q58: Meaningfulness,stability,and actionability are statistical issues;they are not
Q60: Market segmentation is very prevalent,and whenever significant
Q61: SPSS will always determine the correct significance
Q62: With a differences test,the null hypothesis states
Q63: Market segmentation requires that standard or innovative
Q64: It is a simple matter to apply
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