There is a clear-cut need to investigate differences among consumer groups for consumer marketers,but not as clear for business establishments for B2B(business-to-business)marketers.

Question

Quizplus · Accepted Answer

There is also a need to investigate differences among business groups for B2B marketers as understanding the specific needs and preferences of different types of businesses can help in developing targeted marketing strategies and effective communication channels. Business establishments can vary widely in terms of their industry, size, location, budget, organizational structure, and decision-making processes, among other factors, so it's important for B2B marketers to segment and target their audience accordingly.

There Is a Clear-Cut Need to Investigate Differences Among Consumer