The ________ is the marketing information system component that provides studies conducted for specific situations facing the company.
A)marketing research system
B)marketing intelligence system
C)consumer information support system
D)decision support system

Question

Quizplus · Accepted Answer

The marketing research system is the component of the marketing information system that provides studies conducted for specific situations facing the company. Marketing research involves gathering, analyzing, and interpreting information about a market or a product/service in order to make informed business decisions.

The ________ Is the Marketing Information System Component That Provides