High gasoline prices and concerns about fossil emissions bothered consumers,so Toyota developed the Prius.This is an example of what use of marketing research?
A)Generating potential marketing actions
B)Identifying potential marketing segments
C)Identifying marketing opportunities and problems
D)Identifying market problems and marketing actions

Question

Quizplus · Accepted Answer

The development of the Prius in response to consumer concerns about high gasoline prices and fossil emissions indicates that Toyota used marketing research to identify marketing opportunities and problems.

High Gasoline Prices and Concerns About Fossil Emissions Bothered Consumers,so