When a revolutionary new product is created,marketers use research to determine the"value"consumers perceive in the new product.The main use of this type of research would be related to:
A)Product research.
B)Pricing research.
C)Promotion research.
D)Distribution research.

Question

Quizplus · Accepted Answer

Marketers use research to determine the value consumers perceive in a new product to conduct pricing research. This research helps them understand how much consumers are willing to pay for the product, which in turn helps in setting the product's price.

When a Revolutionary New Product Is Created,marketers Use Research to Determine