________ occurs when two established brand names of different companies are used on the same product.
A)Aggregated branding
B)Co-branding
C)Private branding
D)Multibranding
E)Clustered branding

Question

Quizplus · Accepted Answer

Co-branding occurs when two established brand names of different companies are used on the same product. This strategy is often used to enhance brand equity, appeal to a broader audience, and increase consumer preference and loyalty. Examples of co-branding include Nike and Apple's partnership for Nike+ and Starbucks and PepsiCo's partnership for bottled Frappuccinos.

________ Occurs When Two Established Brand Names of Different Companies