________ occurs when a company uses its existing brand name for new forms, colors, sizes, ingredients, or flavors of an existing product category.
A) Line extension
B) Co-branding
C) Private labeling
D) Brand extension
E) Clustered branding

Question

Quizplus · Accepted Answer

Line extension is the strategy of introducing new varieties in an existing product category under the same brand name. For example, introducing new flavors or packaging sizes of a soft drink under the same brand name.

________ Occurs When a Company Uses Its Existing Brand Name