Even if a segment has the right size and growth and is structurally attractive,the company must consider its own objectives and resources.

Question

Quizplus · Accepted Answer

This statement is true. A company must consider its own objectives and resources when evaluating whether or not to enter a particular market segment, even if the segment appears to be attractive based on its size and growth potential. This helps to ensure that the company can effectively compete in the segment and achieve its goals.

Even If a Segment Has the Right Size and Growth