User status segmentation involves finding the major advantages or features people look for in the product class,the kinds of people who look for each advantage or feature,and the major brands that deliver each advantage or feature.

Question

Quizplus · Accepted Answer

User status segmentation involves categorizing consumers based on their relationship with a product, such as non-users, potential users, first-time users, regular users, and ex-users, rather than focusing on product features or advantages.

User Status Segmentation Involves Finding the Major Advantages or Features