Josie's Gifts Shop Divides Its Markets into Units of Nations,regions,and
Josie's Gifts Shop divides its markets into units of nations,regions,and cities.Josie's uses geographic segmentation.
Demographic segmentation uses different marketing approaches for different time periods of people's lives and different family situations.
Marketers must be careful to guard against stereotypes when using age and life-cycle segmentation.
Shopping for the Rich and Famous is a buying service that helps wealthy clients find the best buys in exclusive clothing,high-end cars,travel,and financial services.This firm would use income segmentation.