An organization's culture, structure, and strategic resources are value- adding support activities.
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Q21: After-service includes follow-up (both clinical and marketing),
Q22: Segmentation is the process of identifying recognizable
Q23: When the requirements of the strategy match
Q24: Central to point-of-service delivery are issues such
Q25: Service delivery strategies and support strategies are
Q27: Based on the results of the comparison
Q28: Pre-service strategies attempt to identify the specific
Q29: Personal selling has been used more extensively
Q30: Health care marketing is simplified by the
Q31: Physicians are a minor target for marketing
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