Segmentation is the process of identifying recognizable groups that make up the market and then selecting a group as the target market.

Question

Quizplus · Accepted Answer

This statement is true. Segmentation involves dividing a market into distinct groups of potential customers with similar needs, behaviors or characteristics. Once these groups are identified, a specific group is selected as the target market for a company's marketing efforts.

Segmentation Is the Process of Identifying Recognizable Groups That Make