Marketing Intelligence stresses more on profit maximization as the goal of an organization than on customer satisfaction.

Question

Quizplus · Accepted Answer

Marketing Intelligence focuses on understanding the needs and preferences of customers to gain a competitive advantage and improve customer satisfaction, which can ultimately lead to increased profits. While profit maximization may be an important goal for some organizations, it is not the primary focus of marketing intelligence.

Marketing Intelligence Stresses More on Profit Maximization as the Goal