A marketing research study should be ordered if and only if the research costs
A)exceed the perceived value of information.
B)equal the perceived value of information.
C)are less than the perceived value of information.
D)are absolutely minimal.

Question

Quizplus · Accepted Answer

A marketing research study is justified when the costs of conducting the research are less than the perceived value of the information it will provide. This ensures that the benefits of the research outweigh its costs.

A Marketing Research Study Should Be Ordered If and Only