Marketing research is
A)an informational input to decisions.
B)a link between the organization and its market environment.
C)the specification, gathering, analyzing, and interpretation of information to help management make decisions.
D)all of these.

Question

Quizplus · Accepted Answer

Marketing research provides informational input to decisions, helps connect the organization with its market environment, and involves the specification, gathering, analyzing, and interpretation of information to support management decision-making. Therefore, all of these choices are correct.

Marketing Research Is