Competitive position is assessed in which stage of the marketing planning process?
A)Implementation
B)Marketing program development
C)Situation analysis
D)Strategy development

Question

Quizplus · Accepted Answer

Competitive position is assessed in the situation analysis stage of the marketing planning process. This is because the situation analysis involves evaluating market trends, analyzing competition, and understanding the customer needs and wants. By assessing the competitive position, a company can identify its strengths and weaknesses relative to its competitors, and develop marketing strategies that will help it compete effectively in the marketplace.

Competitive Position Is Assessed in Which Stage of the Marketing