Market intelligence MI) is
A)The process of acquiring and analyzing information in order to understand the market both existing and potential customers)
B)Determining the current and future needs and preferences, attitudes and behavior of the market
C)Assessing changes in the business environment that may affect the size and nature of the market in future.
D)All of the above

Question

Quizplus · Accepted Answer

Market intelligence involves all of the above activities - acquiring and analyzing information about the market, determining the needs and preferences of the market, and assessing changes in the business environment that could affect the market. It is a crucial component of effective marketing strategy and helps businesses make informed decisions about how to reach and engage their target audience.

Market Intelligence MI) Is