Which one of the following can be termed as strategy development?
A)deciding on the sources of data for market research
B)planning to recover lost market share
C)choosing the right design for market research
D)none of the above

Question

Quizplus · Accepted Answer

Strategy development involves planning and implementing actions to achieve long-term goals, such as recovering lost market share. Deciding on sources of data and choosing market research design are important steps in the research process, but they are not necessarily strategic in nature. Therefore, the correct answer is B.

Which One of the Following Can Be Termed as Strategy