Question 1

Imagine that you are listening to a political candidate.Which of the following scenarios would result in the most attitude change in the direction of the candidate's position?

Accepted Answer

When the topic is not very important to you, peripheral cues like the candidate's attractiveness or charisma can have a stronger influence on attitude change.

Question 2

Who is most likely to remember the prominent writer of an editorial advocating the abolishment of mandatory minimum sentencing for drug offenses,but to forget the arguments in that editorial?

Accepted Answer

Orrin, who has jetlag, is most likely to experience memory issues due to the cognitive impairments associated with sleep deprivation. This can affect his ability to remember specific details such as the arguments in the editorial, while still remembering the prominent writer.

Question 3

Who is the most likely to change his or her mind after hearing persuasive communication?

Accepted Answer

People with lower intelligence are more susceptible to persuasive communication, especially when it comes from an attractive expert.

Question 4

When people don't attend carefully to the substance of a persuasive communication,but instead pay attention to irrelevant cues,they are using the _______ route to persuasion.

Accepted Answer

The peripheral route to persuasion involves being swayed by superficial or indirect cues, such as the credibility or attractiveness of the speaker, rather than the actual substance of the message. The central route, on the other hand, involves focusing on the logic, evidence, and arguments presented in the message. The other options (indirect, direct, systematic) are not commonly used terms in relation to the two routes of persuasion.

Question 5

When people listen carefully to a persuasive communication and think about the arguments,they are using the _______ route to persuasion.

Accepted Answer

The central route to persuasion involves careful consideration of the arguments and evaluating the message content. It requires cognitive effort and is more likely to lead to long-lasting attitude change.

Question 6

According to the elaboration likelihood model of persuasion,you are more likely to be influenced by the central route when you are

Accepted Answer

The central route involves careful consideration of the information being presented, which requires the individual to be willing and able to give their full attention to the message. Therefore, if one is willing and able to give their full attention to the message, they are more likely to be influenced by the central route.

Question 7

A cigarette company wants to create a positive image by launching a campaign to decrease smoking among the young.This kind of tactic,termed 'hypocritical' by your text,will be most effective if the audience for the campaign is

Accepted Answer

The campaign would be most effective if the audience is under cognitive load, meaning they have limited mental capacity to process information. This can be achieved by advertising in distracting environments or during busy times, where individuals may not have the mental resources to critically evaluate the campaign's message. This tactic is hypocritical because the cigarette company is promoting a positive image while still ultimately profiting from selling cigarettes.

Question 8

Who is more likely to use the central route to persuasion when attending to a communication about health insurance reform?

Accepted Answer

James, who is undergoing extensive treatments after his auto accident, is more likely to use the central route to persuasion when attending to a communication about health insurance reform because it directly affects him and his current situation. Central route to persuasion involves deep processing and evaluation of the information presented, which is more likely to occur when someone personally cares about the topic at hand.

Question 9

The central route to persuasion is to _______ as the peripheral route is to _______.

Accepted Answer

The central route to persuasion involves thoughtful consideration and evaluation of logical arguments and evidence, whereas the peripheral route relies on superficial cues, such as the attractiveness of the speaker or other surface characteristics. Therefore, option B (logical arguments; surface characteristics) accurately contrasts the two routes to persuasion.

Question 10

Fear-arousing communications are most likely to result in attitude change when

Accepted Answer

The answer of Fear-arousing communications are most likely to result...

Question 11

As a persuasive communicator,your goal is to influence the opinions of your audience.You are most likely to benefit from an audience that is slightly distracted when

Accepted Answer

When your arguments are rather weak, a slightly distracted audience is less likely to scrutinize your arguments closely, making it easier to influence their opinions.

Question 12

You have agreed to make a speech in front of the Student Union building to convince students of the necessity of tuition increases.You haven't had a lot of time to rehearse your arguments,and you know if you had another two days you could construct and deliver a more logical,well-reasoned persuasive message.In order to increase the odds that the audience will be persuaded by your less-than-ideal speech,you should _______ to ensure that the audience processes your message _______.

Accepted Answer

The answer of You have agreed to make a speech...

Question 13

For those who are most threatened by a fear-arousing message,the addition of ________ can be effective in creating attitude change and preventing an audience from turning their attention away.

Accepted Answer

Humour can help mitigate the fear aroused by a message, making it more palatable and keeping the audience engaged rather than turning away. It serves as a buffer that reduces the defensive mechanisms that might otherwise lead to rejection of the message.

Question 14

You've just learned that your younger brother has begun having sex.You are concerned about his health and the health of his partner.Because abstinence doesn't seem reasonable to expect,you have decided to have a serious talk with him.What is the best thing to do?

Accepted Answer

Providing information on where to get condoms and how to use them is practical and promotes safe sex practices.

Question 15

"Don't bother me with the so-called facts," asserts your Uncle Joe."If it's good enough for Stephen Harper,it's good enough for me." Which of the following statements about your Uncle Joe is most likely true?

Accepted Answer

Uncle Joe's statement suggests he is not interested in the content of the message (facts) but rather in the delivery or the source, indicating peripheral route processing.

Question 16

Public service ads often try to raise fear in an audience to induce people to change unhealthy behaviours.If fear appeals are used,it is crucial to provide the audience with _______ to increase the likelihood of behaviour change.

Accepted Answer

Providing specific recommendations for how to reduce the unhealthy behaviour helps the audience know exactly what steps to take, making it more likely they will change their behaviour.

Question 17

When people have both the motivation and ability to attend to a persuasive communication,they are more likely to use the _______ route to persuasion.

Accepted Answer

When people have both motivation and ability, they are more likely to use the central route to persuasion. In this process, they critically evaluate the message arguments and are more likely to be influenced by strong, high-quality arguments.

Question 18

"I like sex,but not enough to die for it," says a young woman in an ad designed to persuade people to use condoms if they are sexually active.Why might this approach be ineffective?

Accepted Answer

The ad uses fear appeal, and if people are too frightened, they may not process the message rationally, leading to ineffective persuasion.

Question 19

People who base their attitudes on careful analysis of the arguments rather than the characteristics of the person delivering the argument are

Accepted Answer

People who base their attitudes on careful analysis of arguments are more likely to have a strong and enduring attitude that is resilient to persuasion attempts. Additionally, because their attitudes are based on sound reasoning and evidence, they are also more likely to act consistently with their attitudes.

Question 20

According to the elaboration likelihood model of persuasion,people who _______ are most likely to take the _______ route to persuasion.

Accepted Answer

According to the elaboration likelihood model, people who are motivated to pay attention are likely to take the central route to persuasion. The central route requires cognitive processing and careful consideration of the arguments presented, which is more likely to occur when individuals are motivated to pay attention to the message.

Quiz 6: Attitudes and Attitude Change