In which stage of the product life cycle are you most likely to find the manufacturer using a line extension strategy?
A)introduction
B)development
C)maturity
D)growth
E)decline

Question

Quizplus · Accepted Answer

During the maturity stage of the product life cycle, sales growth has typically leveled off, and competition is intense. Manufacturers often use line extensions to rejuvenate interest in their offerings, differentiate from competitors, and attract different customer segments.

In Which Stage of the Product Life Cycle Are You