During the growth stage of the product life cycle,:
A)sales grow at an increasing rate, and profits are healthy
B)the product is frequently modified
C)manufacturers adopt a line extension strategy for their product
D)primary demand promotion is the norm
E)production and marketing costs are high, and sales are low

Question

Quizplus · Accepted Answer

During the growth stage, sales increase rapidly, and profits are healthy as the product gains acceptance in the market.

During the Growth Stage of the Product Life Cycle