Which of the following is a step in the new-product development process?
A)develop new-product ideas
B)screen ideas
C)create a marketing mix
D)test the new product
E)all of the above

Question

Quizplus · Accepted Answer

All of the options listed are steps in the new-product development process, which includes developing new-product ideas, screening those ideas, creating a marketing mix, and testing the new product before its full market release.

Which of the Following Is a Step in the New-Product