A _____ product is a product for which consumers may search long and hard and for which they refuse to accept substitutes.
A)shopping
B)specialty
C)convenience
D)generic
E)sought

Question

Quizplus · Accepted Answer

Specialty products are those for which consumers have a strong preference and are willing to expend considerable effort to search for the best suppliers. They are less likely to accept substitutes for these products.

A _____ Product Is a Product for Which Consumers May