Globalizing the international strategy entails firms continuing to operate their marketing strategies on a market-by-market basis
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Q7: Core businesses tend to be those that
Q8: Age, occupation, income and gender are major
Q9: International sophisticates, semi-sophisticates and provincial consumers are
Q10: Auto styling, performance, reliability and economy are
Q11: The globalization movement has resulted in many
Q13: The extension of Lego, Nintendo and other
Q14: The cross-border marketing of furniture, consumer durables
Q15: When international competition is intense, firms are
Q16: Similarities among countries promote trade and the
Q17: Manufacturers of prepared foods, sport equipment producers
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