Question 1

International sophisticates, semi-sophisticates and provincial consumers are cross-border similarities based on income

Accepted Answer

International sophisticates, semi-sophisticates, and provincial consumers are classifications based on lifestyle and consumption patterns rather than solely on income.

Question 2

Where international competition among rival firms is intense, companies are likely to enter new markets one at a time, slowly and deliberately

Accepted Answer

In intensely competitive international environments, companies often enter multiple markets rapidly to quickly establish a strong global presence and outmaneuver competitors.

Question 3

Internationalizing the core strategy consists of integrating marketing and branding strategies across country markets

Accepted Answer

False

Question 4

The formulation of global and multi-country marketing strategies consists of developing a core strategy, internationalizing the strategy, and then globalizing the strategy by developing consistent themes across markets

Accepted Answer

This process allows for a core strategy to be adapted and adjusted for international markets, ensuring both global consistency and local relevance, which is essential in global and multi-country marketing strategies.

Question 5

Recognizing core businesses is not a prerequisite to either internationalization or globalization

Accepted Answer

Recognizing core businesses is essential for companies to effectively strategize and focus their resources when expanding internationally or globally, ensuring they leverage their strengths and maintain competitive advantage.

Question 6

Similarities in political structures, shared histories and economic development levels have encouraged firms to regard Western Europe in single market terms

Accepted Answer

The European Union (EU) has facilitated a single market among its member countries, promoting free movement of goods, services, capital, and labor, and aligning regulations and standards. This integration, along with shared political structures, histories, and similar levels of economic development, encourages firms to view Western Europe as a cohesive market.

Question 7

Core businesses tend to be those that contribute to corporate profits, take advantage of available corporate resources, and have international market potential

Accepted Answer

Core businesses are typically the primary sources of profit and growth for a company, leveraging corporate resources effectively and often having the potential to expand into international markets to further drive growth and profitability.

Question 8

Age, occupation, income and gender are major psychographic variables in segmenting international markets

Accepted Answer

Psychographic variables typically include personality traits, values, attitudes, interests, and lifestyles, not demographic factors like age, occupation, income, and gender, which are considered demographic variables.

Question 9

International sophisticates, semi-sophisticates and provincial consumers are cross-border similarities based on psychographic/lifestyle criteria

Accepted Answer

These terms refer to classifications of consumers based on psychographic and lifestyle criteria that transcend national borders, grouping individuals with similar attitudes, values, and behaviors regardless of their country of origin.

Question 10

Auto styling, performance, reliability and economy are demographic criteria used to segment global car markets

Accepted Answer

Auto styling, performance, reliability, and economy are not demographic criteria; they are product-related criteria. Demographic criteria involve segmenting markets based on characteristics such as age, gender, income, education, and family size.

Question 11

The globalization movement has resulted in many firms thinking in terms of customer and market differences as they formulate marketplace strategies

Accepted Answer

The answer of The globalization movement has resulted in many...

Question 12

Globalizing the international strategy entails firms continuing to operate their marketing strategies on a market-by-market basis

Accepted Answer

Globalizing the international strategy involves standardizing marketing strategies across multiple markets rather than adapting them on a market-by-market basis.

Question 13

The extension of Lego, Nintendo and other toys internationally is an example of age-related customer similarities across markets

Accepted Answer

The international success of brands like Lego and Nintendo demonstrates that certain interests, such as the appeal of toys and video games, transcend age and cultural boundaries, indicating age-related customer similarities across different markets.

Question 14

The cross-border marketing of furniture, consumer durables and prepared foods is based on psychographic/lifestyle similarities among consumers

Accepted Answer

The answer of The cross-border marketing of furniture, consumer durables...

Question 15

When international competition is intense, firms are likely to launch new products quickly and over multiple markets simultaneously

Accepted Answer

Intense international competition often pushes firms to innovate and launch new products quickly to gain a competitive edge. Launching over multiple markets simultaneously can help in capturing a larger share of the market quickly, leveraging economies of scale, and establishing a strong global brand presence.

Question 16

Similarities among countries promote trade and the exchanges of technologies

Accepted Answer

Countries with similarities such as cultural ties, economic policies, or technological levels are more likely to engage in trade and exchange technologies due to shared interests, easier communication, and mutual understanding.

Question 17

Manufacturers of prepared foods, sport equipment producers and global utility providers are likely to use benefit segmentation to segment international markets

Accepted Answer

Benefit segmentation, which focuses on the specific benefits consumers seek from products or services, is commonly used by manufacturers of prepared foods, sport equipment producers, and global utility providers to understand and cater to the diverse needs and preferences of international markets.

Question 18

The globalization movement has resulted in many firms thinking in terms of customer and market similarities as they formulate marketplace strategies

Accepted Answer

Globalization has encouraged firms to view the world as a single market, leading them to focus on similarities across customers and markets when developing their strategies, in order to leverage economies of scale and create more unified global branding and marketing efforts.

Question 19

Global approaches to branding complicate marketing tasks and increase promotional costs

Accepted Answer

The answer of Global approaches to branding complicate marketing tasks...

Question 20

Language similarities among countries do not promote trade or technology exchanges

Accepted Answer

Language similarities among countries lower communication barriers, foster trust, and facilitate the exchange of ideas and technologies, thereby promoting trade and technology exchanges.

Quiz 9: Global and Multi-Market Strategies