The globalization movement has resulted in many firms thinking in terms of customer and market differences as they formulate marketplace strategies
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Q6: Similarities in political structures, shared histories and
Q7: Core businesses tend to be those that
Q8: Age, occupation, income and gender are major
Q9: International sophisticates, semi-sophisticates and provincial consumers are
Q10: Auto styling, performance, reliability and economy are
Q12: Globalizing the international strategy entails firms continuing
Q13: The extension of Lego, Nintendo and other
Q14: The cross-border marketing of furniture, consumer durables
Q15: When international competition is intense, firms are
Q16: Similarities among countries promote trade and the
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