After observing an increase in both the number of consumers who are environmentally-conscious and the number of consumers who are seeking vehicles that use less gasoline, several car manufacturers have developed hybrid automobiles. This is an example of identifying and capitalizing on a while the strategic window is open.
A) marketing mix
B) market opportunity
C) marketing objective
D) requirement
E) core competency

Question

Quizplus · Accepted Answer

This scenario illustrates a market opportunity, where car manufacturers identify a trend in consumer preferences and develop products to meet this demand while the opportunity is available.

After Observing an Increase in Both the Number of Consumers