After engaging in the process of identifying and analyzing a target market, Sirius Foods Corporation develops a marketing mix to satisfy the individuals in that market to gain long-term competitive advantages. In this example, Sirius Foods Corporation is creating a .
A) corporate strategy
B) target design
C) performance standard
D) marketing strategy
E) mission statement

Question

Quizplus · Accepted Answer

Sirius Foods Corporation is creating a marketing strategy, which involves developing a marketing mix to satisfy the target market and achieve competitive advantages.

After Engaging in the Process of Identifying and Analyzing a Target