When the managers at Logistics Pro are developing their strategic plan, they use a market orientation as a guide to ensure that is an integral part of the process.
A) customer satisfaction
B) employee satisfaction
C) the best use of their marketing resources
D) the marketing mix
E) the marketing function

Question

Quizplus · Accepted Answer

Market orientation focuses on understanding and meeting customer needs, making customer satisfaction a central element of strategic planning.

When the Managers at Logistics Pro Are Developing Their Strategic