Scenario 10.1
Use the following to answer the questions.
Gillette shaving razors were first manufactured in 1895. Over the years, Gillette made improvements on their razors offering many "firsts" such as the Mach3, the Sensor, and the Fusion. For many years, women were forced to use razors designed primarily for men, but often marketed to women by offering them in different colors and with minimal modifications. In 1998, Gillette developed the Venus razor, based on the Mach3 but made specifically for women. Gillette promoted the Venus razor heavily, with television ads and other forms of media. The Gillette product line, now owned by Procter & Gamble, continues to introduce new versions of the Venus, such as the Venus Embrace, which has additional blades and other modifications.
-Refer to Scenario 10.1. Molly has been using a Bic disposable razor for her shaving needs for the last ten years. She doesn't really see the need to spend more money on razors, but she sees that it is becoming more difficult to find the Bic, and so she is considering the Venus Embrace. Molly is more likely a(n) in the product adopter categories.
A) late adopter
B) innovator
C) early adopter
D) early majority
E) late majority
Correct Answer:
Verified
Q62: Which of the following stages of the
Q83: The stage of the product life cycle
Q84: Depending on the length of time it
Q86: When Fiat offers to let qualified buyers
Q87: The producers of Schick razor blades use
Q89: One of Cole's responsibilities as a marketing
Q90: Marketers are least likely to change a
Q91: An individual knows that a product exists,
Q92: An individual considers whether a product will
Q93: Electronics Pro is a company that manufactures
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents