Depending on the length of time it takes them to adopt a new product, people can be divided into five major adopter categories: early adopters, early majority, late majority, laggards, and .
A) late adopters
B) nonadopters
C) innovators
D) middle adopters
E) early innovators

Question

Quizplus · Accepted Answer

The five major adopter categories are innovators, early adopters, early majority, late majority, and laggards. Innovators are the first to adopt a new product.

Depending on the Length of Time It Takes Them to Adopt