One of Cole's responsibilities as a marketing manager for a motorcycle parts manufacturer is to maintain market share. Cole believes that the company's products are most likely in the maturity stage of the product life cycle. In order to maintain market share, Cole should suggest that the company requires .
A) moderate to large promotion expenditures
B) moderate to large inventory expenditures
C) moderate production expenditures
D) moderate price increases
E) moderate price decreases

Question

Quizplus · Accepted Answer

In the maturity stage of the product life cycle, competition is intense, and maintaining market share often requires significant promotion expenditures to differentiate the product and remind customers of its value.

One of Cole's Responsibilities as a Marketing Manager for a Motorcycle