During the commercialization phase of the new-product development process, plans for full-scale manufacturing and marketing are refined and settled.
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Q121: The decision to drop a product should
Q122: Systematic reviews of a company's product mix
Q152: The business analysis stage of the new-product
Q153: The new-product development process does not include
Q154: An important question in the business analysis
Q155: Functional modifications of existing products help an
Q156: The test marketing stage of the new-product
Q158: Test marketing is conducted by companies of
Q159: The concept of product quality is the
Q160: The concept testing phase of the new-product
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