The business analysis stage of the new-product development process explores how well a new product fits in with a firm's existing product mix.
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Q110: New products are classified solely as innovations
Q111: Test marketing should be conducted when a
Q129: Designing a product that customers perceive as
Q147: The product development stage of the new-product
Q149: Estimates of sales are an important component
Q153: The new-product development process does not include
Q154: An important question in the business analysis
Q155: Functional modifications of existing products help an
Q156: The test marketing stage of the new-product
Q157: During the commercialization phase of the new-product
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