The new-product development process does not include planning for advertising.
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Q110: New products are classified solely as innovations
Q111: Test marketing should be conducted when a
Q129: Designing a product that customers perceive as
Q149: Estimates of sales are an important component
Q152: The business analysis stage of the new-product
Q154: An important question in the business analysis
Q155: Functional modifications of existing products help an
Q156: The test marketing stage of the new-product
Q157: During the commercialization phase of the new-product
Q158: Test marketing is conducted by companies of
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