Saresh is the owner of Change-ezz, a salon specializing in hair cutting and hair styling. Lately, Saresh has been trying to improve the quality of service provided by Change-eez. However, he has been experiencing difficulties in finding ways to systematize and control the salon's quality of operations. Saresh's inability to standardize his salon's service best illustrates the feature of the service.
A) intangibility
B) inseparability
C) perishability
D) heterogeneity
E) marketability

Question

Quizplus · Accepted Answer

Heterogeneity refers to the variability in service quality, which makes it difficult to standardize and control operations in a service-based business like a salon.

Saresh Is the Owner of Change-Ezz, a Salon Specializing in Hair