The product deletion process is similar to the step of the new-product development process because both involve deciding whether the product should be in the product mix based on an assessment of sales, costs, and profits.
A) idea generation
B) screening
C) product development
D) commercialization
E) business analysis

Question

Quizplus · Accepted Answer

The business analysis step in the new-product development process involves assessing the potential sales, costs, and profits of a new product, similar to the evaluation done during the product deletion process.

The Product Deletion Process Is Similar to the Step of the New-Product